Google has recently shared information about the AI models it is using to keep searchers safe from offensive content. The two main models are called MUM and BERT and both help the company detect crisis situations, and they are designed to reduce the amount of spam and unexpected explicit content on its search results. According to Pandu Nayak, VP of search at Google, MUM is used to identify crisis situations and BERT is used to understand the intentions of users searching for explicit material. Since the introduction of BERT in 2016, Google has reduced the number of shocking results by 30%.
MUM can process visual information as well as verbal information. It can also import information from different languages and understand the intent behind a question. MUM can be trained across 75 languages and can handle a variety of tasks at once. It can be used for simple queries as well as complex ones. MUM also helps users compare two mountains and learn about their elevation and weather.
SafeSearch mode has been in place for a while, but it is not always effective. Users who are under 18 can activate SafeSearch mode and filter out results that are explicit. This mode reduces the number of “shocking” results by about 30%. It uses advanced AI technologies to determine if content is a threat and to reduce the likelihood of the result being shocking.
MUM and BERT are two of the most powerful models currently in use. The first of them, MUM, has 1,000 times more power than BERT and can process content in new ways. MUM analyzes the relevance of information and makes comparisons between similar content. It can also produce its own content. This technology is powerful and will revolutionize how search is done. It is worth mentioning that MUM is multimodal in nature and can process content in 75 languages.
Another example is BERT, which enables the system to interpret multimedia content and make recommendations based on its knowledge of the world. BERT works with MUM to recognize videos and pictures in a variety of ways. MUM also helps Google make search results more diverse. The company has invested billions of dollars in BERT, making it the most powerful AI tool in the world.
BERT is the most significant development of the past five years and the greatest leap in research. It contains more than 1,000 times the number of nodes as BERT, and it is trained with data scanned from the open web. Because it uses a human-like brain, BERT removes content of low quality. A third development that has made search safer is the “About This Result” feature. It helps users evaluate the results before clicking them.