There are a lot of moving parts to SEO. It’s not always easy to decide whether to create new content or optimize older webpages. If you’re not sure, consider optimizing old content and making small tweaks. Having a fresh website is better for your SEO efforts than having a stale one. But remember that both methods have their advantages and disadvantages.
The answer to the question of whether to create new content or optimize old webpages will depend on the goals of the website. Older content can be still relevant if it’s “evergreen” material. However, the problem with two-thirds of a website’s pages might make Google distrust it. Even if the webpages are older, they can still rank on Page 1 for certain keywords. A fresh content strategy may be what’s necessary to get back to Page one.
Optimising old content is more effective than creating new content. It helps your website remain relevant. This is because older pages have already established links, authority, and value. By improving old content, you can stay up to date with the latest developments and rules of search engines. By ensuring that your old content is updated regularly, you can improve your site’s ranking and increase click-through rates and leads.
Whether to create new content is more effective? If you have the resources, create fresh content. Even if you don’t have the resources to create new content, you can refresh old material to improve its search engine rankings. For example, HubSpot saw a 106% increase in organic search views and doubled their monthly lead-generating traffic after updating their blog posts. Not only were they able to double their monthly lead-generating traffic, but they also identified which outdated content was worth updating.
Using heading tags is another crucial aspect of SEO. Using heading tags tell Google what topics and phrases your website is about. Also, utilizing links throughout your site will build trust and encourage readers to stay longer on your site. It’s also helpful to use images on your website, but make sure to reduce their size. You can also use keyword-rich alt text and title tags.