It’s challenging to write compelling, descriptive meta titles – and even more so when you have thousands of pages to contend with. Meta titles are nothing new to the world of SEO. We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is about and are factored into Google’s ranking algorithms. Even new website owners are working on their titles for these reasons. However, when you’re working on an enterprise site and publishing massive amounts of content, meta titles become increasingly complex. Meta Title Challenges That Enterprises Face.
Enterprises combat two main issues when writing meta titles:
1.Cannibalization.
2.Uniqueness.
Your titles should revolve around keywords that don’t compete with one another on different pages of your site.Automation or advanced algorithms can help, to some extent, to make titles unique, verify that the same title exists, and make subtle changes to make titles unique.However, it’s often best to use human input and tools (such as backend scripts that check for the same or similar titles) to ensure that titles are unique, and cannibalization doesn’t exist.
Meta titles may be different based on:
-> Content intent.
->Sales content.
->Information content.
->Product pages.
But other than that, general meta title guidelines still apply.You can still use meta title best practices on enterprise sites.However, also consider the type of enterprise sites you’re dealing with.Types of Enterprises and The Vast Content They Create
Enterprise sites come in many forms.
Large, global companies love to post news content.
Some companies focus on blogs.
Ecommerce stores focus on products.
Meta titles should be:
Between 30 and 60 characters. Longer titles won’t display properly in the search results. Anything shorter than 30 characters won’t be descriptive enough to let searchers and search engines know what the page is about.
Descriptive and include your primary keyword. What is the page about? It’s important to be concise and honest here. Your title should describe your page and incorporate your primary keyword to help with SEO.
Trigger Words
The right words or phrases can persuade searchers to click on your website. These are words that trigger emotions or psychological responses.
Here are some effective trigger words for meta titles: Get, Try, Learn, Grow, Exclusive, Limited time, Secrets, Special offer, Urgent, Last chance, Hurry, Free, Guarantee.
3 Hacks To Master Enterprise Meta Titles At Scale
1. Automate The Process
Automation has come a long way, but Google recently said AI-generated content is against their guidelines.
Would this include meta titles? I’m not sure, but you also don’t want to risk AI making thousands of page titles unreadable.
Instead, automate through:
- Searching for similar or exact titles.
- Offering advice to incorporate unique information (more below).
- Recommending synonyms for words.
- Using Python and Javascript to automate title creation.
If you use even minor forms of “automation,” it will help you generate titles faster.
2. Find Unconventional Ways To Incorporate Unique Information
One major challenge of writing meta titles at scale is that eventually, you run out of ideas.
In addition, if you sell similar products or variations of the same product, it may be challenging to create unique meta titles.
If your meta titles are too similar, look for unique information in unconventional places.
3. Authors, Dates, and Categories
If your enterprise posts a lot of news or blogs, you can easily add three things to make titles unique. The three we recommend are:
The author’s name to the title.
A publishing date.
A category.