Videos are a powerful tool for search engine optimization, boosting traffic and conversions. When done correctly, they can help you outperform your competitors. Depending on how you use them, videos can support your content strategy or stand alone. Whether you use them to boost conversions, increase traffic, or boost engagement, videos can boost your SEO strategy.
Explainer/introductory videos increase conversions
An explainer/introductory video can be a powerful tool to increase visibility on the internet. It can increase interest in your business and encourage customers to sign up. In addition, most people prefer watching videos online over reading texts. This is because video speeds up and is easier to understand.
A well-written video is an important element in SEO. Its title and description should describe what the video is all about. A concise and descriptive title will help people find it quickly. Video captions should also be simple and precise. The video should create a feedback loop, making it easy to score leads and track viewership.
Product videos boost engagement
Product videos are a proven way to increase engagement and boost conversions. A video explains how a product works and triggers emotions, which can lead to a purchase decision. Moreover, 88% of marketers have experienced positive ROI from video. In addition, videos can improve the “post-conversion stage” of the flywheel (inbound methodology), where you provide value to your users after they make a purchase.
When creating a video, always consider the call to action. This can be a website’s homepage URL, a “Click Here” button, or an embedded social icon. The call to action should be strategically placed so that it will improve the user experience and boost conversion rates.
Video markup can include other properties
Video markup is an important part of your SEO strategy because it helps the search engines categorize your page. It also allows you to include other properties such as author, post date, and other important SEO elements. These properties are crucial for your other content and the user experience. For example, videos that have closed captions rank higher than videos without them. They are also more likely to be shared on social media. Closed captions are especially important for product demonstrations and service descriptions.
Video markup also includes properties, such as transcripts and keywords, that help Google understand the content of your video. These properties help the search engines understand the video and help them populate rich snippets on the SERPs for users who search for those terms. Apart from keywords, video markup can include other properties, such as expiration dates.
YouTube and Google rank videos differently
It’s important to understand how YouTube and Google rank videos for SEO. While both platforms use the same algorithms, the two search engines care about different things. A video about fishing, for example, can’t rank for “how to bake a cake.” It’s important to understand the intent of a query before choosing the keyword to optimize for. In some cases, it may be better to optimize a video for two separate queries.
Creating a video with the right title and description will increase your chances of being ranked high in Google. Using your main target keyword(s) in the title and description will help the search engine understand what your video is about.