Google has announced that it is rolling out a new search engine algorithm update. Called the ‘October 2022 spam update’, it is focused on combating spam and link spam. This update will affect organic search results and should take around a week to fully roll out. Google is rolling out this update in all languages, so it will have a global impact. This is a third major update to Google’s search ranking algorithm since June 2021, when the company released the July 2021 spam update and July 2021 link spam update.
Google’s new algorithm update improves its artificial intelligence (AI) system for fighting spam. It also improves its ability to detect new types of spam. The change is significant because many sites may experience drastic changes after the update. The updated algorithm will look at how sites are following its spam policies. If they are in violation of these policies, they will receive a lower ranking or even not appear at all in the full results.
The update occurred sometime between September 27 and October 15, but the impact on individual sites has been a bit more difficult to gauge. Some sites that did not receive an update were affected, including those in industries that did not traditionally have link spam problems. The updates affect several factors in Google’s algorithm, including how well a site is trusted by visitors. A website’s credibility is often measured by how many links it has, and unnatural links can hurt your site’s trust score.
While Google has not yet announced any more algorithm updates, the September 2022 core algorithm update completed its rollout on September 26, 2022. Although it’s the second core algorithm update for this year, it’s not nearly as impactful as the May 2022 update, but it can still affect some sites. The September 2022 core update is a good sign that Google is improving the quality of content and algorithm.
The Spam Update is just the beginning of Google’s algorithm updates. Google is also rolling out a new algorithm, called the Page Experience Update, for mobile devices. This update will consider several page experience signals and three Core Web Vitals metrics. As a result of the Page Experience Update, more pages will have a higher chance of ranking in organic search.
The latest algorithm update is likely to affect niche sites that focus on recipes. This update is unlikely to affect most websites, but a major penalty could happen if a site has too many links from a Russian link network. In addition, Google changed its algorithm regarding the presence of fake reviews. This algorithm update could negatively impact the SEO rankings of some big brands.
Google’s Helpful Content Update is another major update that will hit the SEO community. This update is intended to penalize websites that don’t provide the best content for their users. It will affect websites that use artificial language in their titles, and will impact both searchers and publishers alike.