1) Enter a Page Title – A title tag is the main text that describes an online document, and appears in two key places: browsers tabs and search engine results pages (SERP). The Optimal Format for category and product pages is as follows: Primary Keywords – Secondary Keywords | Brand Name. Every page of the website should have a unique page title. If no data is included for this field, then NetSuite will automatically use the name of the tab/category/item record.
2) Add a Meta-Description – The Meta-Description complements the Meta-Title. Ideally, the description must be just that; a description of that specific web page. It should describe what the user will find in each and every specific page and should have a maximum of 160 characters.
3) Use URL Component – The parameter that will show at the end of the page URL. If you leave this field blank, NetSuite will auto-generate the component using your page title.
4) Include Effective Internal Linking – These type of links are useful because not only allows users to navigate a website but they help establish information hierarchy for your website which is very helpful for Google bots.
5) Mark Preferred Categories – NetSuite builds a canonical, or normalized, URL based on the preferred category you select for each item published online. A canonical URL is useful in SEO because it creates a single preferred path to each item on your web site, which eliminates the perception of duplicate content.
6) Keep Heading Tags – When inspecting a website, Google bots, benefit from well-organized content such as the correct used for the Heading tags.
7) Include Alt-Tags – HTML provides us with the image alt attribute to describe the image in readable text format. This helps to compensate for these situations where people or bots cannot interpret the image content.