In performance reports, you can now use the Google Search Console compare feature to see how different metrics performed on different domains and pages. The compare feature displays the metric data in a colored background whereas the unselected metrics have a white background. To view the metrics you have selected, select the relevant performance graph.… Continue reading How to Use the Google Search Console Compare Feature in Performance Reports
Author: Annmariya Seby
Does Google Crawl URLs In Structured Data?
You may be wondering, Does Google Crawl URLs In Structures Data? If you have a website that uses structured data, you can use a tool called Google Structured Data Testing to see if your URLs are correctly tagged. Adding structured data markup to your URLs is not a guarantee that your URLs will appear in… Continue reading Does Google Crawl URLs In Structured Data?
Twitter Removes Nofollow Attribute From Links in Tweets
The nofollow attribute is a hyperlink attribute that Google does not count as a follow. Earlier this year, Twitter removed the nofollow attribute from links in tweets, either accidentally or on purpose. Twitter’s move has caused some confusion and concerns among users. This article will discuss some of the consequences of the new policy and… Continue reading Twitter Removes Nofollow Attribute From Links in Tweets
LinkedIn Announces Business Manager
LinkedIn has just announced the launch of Business Manager, a new platform that makes it easier to manage your company pages, ads, and people from one centralized location. The company has recognized the challenges that marketers face, and is making this change to help make marketing campaigns on the social network easier. With this new… Continue reading LinkedIn Announces Business Manager
When and How to Analyze UX Metrics to Improve SEO
Using website metrics to improve SEO can help you understand what kind of content is converting visitors. While most SEO strategies focus on increasing the number of sessions, user interactions can reveal any hurdles in conversion. There are free and paid platforms for tracking user experiences such as Hotjar and Microsoft Clarity. By tracking these… Continue reading When and How to Analyze UX Metrics to Improve SEO
Google Search Console Adds Translated Results Search Appearance Filter
You can now set the translated results search appearance filter in Google’s Search Console. Google will translate your page’s results automatically, so that your content is displayed to searchers in their native language. This filter is opt-in by default. However, you may wish to opt-out if you’d like to prevent Google from automatically translating your… Continue reading Google Search Console Adds Translated Results Search Appearance Filter
Twitter Circle – Limit Who Can See Your Tweets
If you’re sick of seeing the same old posts from everyone, limit the visibility of your tweets by using Twitter’s new Circle feature. By adding 150 of your friends to your Circle, you can control who can see what you tweet and who can reply to your tweets. People in your Circle won’t be notified… Continue reading Twitter Circle – Limit Who Can See Your Tweets
Google Responsive Search Ads – What You Need to Know
As with any advertising strategy, the first step in optimizing your ads is understanding how they perform. Google’s Ad Strength indicator measures the success of your ads and provides actionable tips to improve them. Ads that are weak in ad strength often require more work to improve. To ensure that your ads have a good… Continue reading Google Responsive Search Ads – What You Need to Know
Does Google Use Different Algorithms For Each Niche?
Is there an algorithm specific to each niche? We need to understand what Google uses to rank websites. It has multiple algorithms, and each one targets a different niche. Specifically, the algorithm for Payday Loans targets a particular niche. Some of Google’s algorithms are global, while others target specific countries and niches. Some algorithms roll… Continue reading Does Google Use Different Algorithms For Each Niche?
Google Explains How AI Keeps Search Safe Via MUM and BERT
Google has recently shared information about the AI models it is using to keep searchers safe from offensive content. The two main models are called MUM and BERT and both help the company detect crisis situations, and they are designed to reduce the amount of spam and unexpected explicit content on its search results. According… Continue reading Google Explains How AI Keeps Search Safe Via MUM and BERT