How to Use the Google Search Console Compare Feature in Performance Reports

In performance reports, you can now use the Google Search Console compare feature to see how different metrics performed on different domains and pages. The compare feature displays the metric data in a colored background whereas the unselected metrics have a white background. To view the metrics you have selected, select the relevant performance graph.… Continue reading How to Use the Google Search Console Compare Feature in Performance Reports

Twitter Removes Nofollow Attribute From Links in Tweets

The nofollow attribute is a hyperlink attribute that Google does not count as a follow. Earlier this year, Twitter removed the nofollow attribute from links in tweets, either accidentally or on purpose. Twitter’s move has caused some confusion and concerns among users. This article will discuss some of the consequences of the new policy and… Continue reading Twitter Removes Nofollow Attribute From Links in Tweets

When and How to Analyze UX Metrics to Improve SEO

Using website metrics to improve SEO can help you understand what kind of content is converting visitors. While most SEO strategies focus on increasing the number of sessions, user interactions can reveal any hurdles in conversion. There are free and paid platforms for tracking user experiences such as Hotjar and Microsoft Clarity. By tracking these… Continue reading When and How to Analyze UX Metrics to Improve SEO

Google Search Console Adds Translated Results Search Appearance Filter

You can now set the translated results search appearance filter in Google’s Search Console. Google will translate your page’s results automatically, so that your content is displayed to searchers in their native language. This filter is opt-in by default. However, you may wish to opt-out if you’d like to prevent Google from automatically translating your… Continue reading Google Search Console Adds Translated Results Search Appearance Filter

Google Responsive Search Ads – What You Need to Know

As with any advertising strategy, the first step in optimizing your ads is understanding how they perform. Google’s Ad Strength indicator measures the success of your ads and provides actionable tips to improve them. Ads that are weak in ad strength often require more work to improve. To ensure that your ads have a good… Continue reading Google Responsive Search Ads – What You Need to Know

Does Google Use Different Algorithms For Each Niche?

Is there an algorithm specific to each niche? We need to understand what Google uses to rank websites. It has multiple algorithms, and each one targets a different niche. Specifically, the algorithm for Payday Loans targets a particular niche. Some of Google’s algorithms are global, while others target specific countries and niches. Some algorithms roll… Continue reading Does Google Use Different Algorithms For Each Niche?

Google Explains How AI Keeps Search Safe Via MUM and BERT

Google has recently shared information about the AI models it is using to keep searchers safe from offensive content. The two main models are called MUM and BERT and both help the company detect crisis situations, and they are designed to reduce the amount of spam and unexpected explicit content on its search results. According… Continue reading Google Explains How AI Keeps Search Safe Via MUM and BERT