Author: Annmariya Seby

When it comes to searching the web for answers, Google has long been a top choice. Typing a few search terms into the engine can instantly yield pages of helpful results that provide all sorts of information on a topic, from how-to guides to expert insights. But with the rise of social media, it’s increasingly… Continue reading Google Launches Perspectives Filter in Mobile Search Results

The future of seo is a highly competitive, user-driven marketing landscape that requires brands to develop intuitive strategies that deliver what searchers want. Those who cling to the old SEO mindset that more links wins and keyword volume is everything will be left behind as users demand more from websites and search engines. Those that… Continue reading The Future of SEO

There is a lot of advice on the internet about link building and how to do it right. Some of it is outdated and others are new and may or may not work in the future. But one thing is for sure – it’s important to be able to find and implement the right kind… Continue reading Link Building In 2023

AI is becoming increasingly popular as a way of providing instant answers to search queries. With the launch of tools like Microsoft’s Bing and Google’s upcoming Bard, it’s no surprise that more search engines are dipping their toes in generative AI technology. Now DuckDuckGo is getting in the game with its own generative AI tool,… Continue reading DuckDuckGo Enters the AI Race With DuckAssist

Keyword difficulty is a metric used to estimate how difficult it would be for your site to rank in the search engine results pages (SERPs). It is based on several factors, including the competition’s capabilities, market trends, and the audience’s interests. It is one of the most important aspects to consider when selecting keywords.  There… Continue reading How to Use Keyword Difficulty in SEO

Google has been making a big push into the world of AI. From Microsoft’s Copilot to a new image-generation chatbot, the company’s bringing a host of changes to its search engine and AI. On its Experiment updates page, Google revealed a major update to Bard that will allow it to add images in its responses.… Continue reading Google Bard Adds Images in Responses

Google has just launched a new desktop search design that makes it easier to identify sites listed in both search results and ads. Like mobile search, the updated desktop layout will now display favicons and site names to help users find websites that they are interested in.  Adding a favicon to your website is important… Continue reading Google Introduces Updated Desktop Search Design

GTmetrix is one of the most popular speed test tools and provides a comprehensive analysis of your website. It also provides suggestions on how to improve your site’s performance. The tool is easy to use and has a variety of features that can help you optimize your website for speed and user experience.  The GTmetrix… Continue reading How to Use the GTmetrix Speed Test Tool

Search engine results pages (SERPs) are the battleground where every digital marketer hopes to win their SEO victories. But before you can win, it’s important to analyze them like a book and discover the unique marketing challenges and opportunities that they present.  The Google SERP is always changing and a variety of features can influence… Continue reading How to Analyze Google’s SERPs Like a Book

In the world of marketing, gated content refers to content that is only accessible after a user has provided some personal information, typically their name and email address. Gating content can be a powerful tool for businesses to generate leads and build their email lists. However, some may wonder why resource whitepapers are often gated.… Continue reading Whitepaper Gated Importance