Author: Annmariya Seby

Among the many factors that search engines consider when determining the relevancy of a website, E-A-T (Expertise, Authoritativeness, and Trustworthiness) stands out as a powerful ranking signal. Its importance is evident in the fact that in recent years, it has been subject to several discussions. Google has even introduced E-A-T concepts in the 2014 edition… Continue reading How to Improve E-A-T for Websites and Entities

Among the most important aspects of YouTube SEO is the title of the video. This is because it is used by the YouTube algorithm to determine how relevant your content is to users. Therefore, having a well-optimized title is a must.  It is also a good idea to use a tool that provides keyword suggestions.… Continue reading How to Boost Your YouTube SEO

Those who follow the Twitter-in-chief, Elon Musk, may be surprised by his recent tweetstorm. But while the media cycle has been roiled, the fact is that Musk has been able to leverage his position to create a few memorable moments. He is a prolific tweeter, and has had the chance to do things like unbanned… Continue reading The Twitstorm – The Latest on Elon Musk’s Twitter 2.0

Featured snippets are short answer snippets that appear in the top of Google’s search results. Typically, these snippets have numerical data or images that go along with text. The information that appears in the snippet is usually useful to the user. If your site has a strong backlink profile, it can increase your chances of… Continue reading How to Get Google Featured Snippets For Your Website

Among the many new features in Google Chrome is the ability to search your tabs, history and bookmarks directly from the address bar. This is a great way to get to the content you need faster. It is also possible to set a custom site search shortcut. Here’s how to set it up.  First, you’ll… Continue reading Google Chrome Adds 3 Site Search Shortcuts

Until recently, Google Duplex on the Web was a service that could perform some fairly mundane tasks on the web. Basically, it was a collection of Google Assistant-like features that helped users navigate websites, fill out forms, and find discounts.  For instance, it was able to help you make reservations at restaurants. In addition, it… Continue reading Google Shut Down Duplex on the Web

Currently, Google users can access up to six pages of search results, but the company is bringing continuous scrolling to desktop search results. This feature will roll out in the US first, but the company has not announced if it will eventually expand to other regions or languages.  The new feature is not quite true… Continue reading Google Brings Continuous Scroll to Desktop Search Results

Having a clear understanding of how people are searching for your product or service is a critical component to your business. Using search forecasting is one way to keep ahead of the competition and make informed business decisions. It can also help you avoid unpleasant surprises and set reasonable standards for organic search development. Search… Continue reading What Is Search Forecasting And Why Is It Important?

Despite all the changes in the search engine landscape, links remain an important part of Google’s search algorithm. Using links in conjunction with other SEO elements will increase your site’s overall SEO power. In particular, links will help you rank for competitive keywords.  There are many ways to build links. Some common methods include submitting… Continue reading Link Juice – The Snake Oil of SEO

Adding shopping features to YouTube Shorts is just the beginning of YouTube’s plan to make the video platform a shopping destination. As part of its push to be an ecommerce hub, YouTube has launched a new affiliate program and is testing shopping features for creators.  YouTube’s affiliate program will allow creators to earn commissions from… Continue reading YouTube is Testing Shopping and Affiliate Features in Shorts