Author: Linta George

What is lifestyle marketing?Lifestyle marketing is a marketing technique that positions the product or service to possess ideals, aspirations, and aesthetics that the target audience identifies with. In layman’s terms, it means that brands marketed in this way are a way of life for their audience. They are immersive, encapsulate their customers’ ideas or values,… Continue reading Lifestyle Marketing

What is social media marketing?Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand;increase sales;drive traffic to a website; andbuild a community of followers to share and engage with content.Producing relevant… Continue reading Social Media Marketing (SMM)

Netiquette is a made-up word from the words net and etiquette. Netiquette thus describes the rules of conduct for respectful and appropriate communication on the internet. Netiquette is often referred to as etiquette for the internet. These are not legally binding rules, but recommended rules of etiquette. Netiquette is mostly used for dealing with unknown… Continue reading What is Netiquette? 20 rules Internet Etiquette Rules

What is Grammar in English? Grammar can be defined as the specific set of rules which helps us to arrange the words in the sentences to form a proper meaning. Every language has its own grammar and usually, English grammar has its own set of rules to organize the words in the sentences. Grammar describes… Continue reading Basic English Grammar

A content strategy, also known as a content plan, is a collection of tactics used to create, implement, and manage marketing information, materials, and collateral. You can think of it as your marketing battle plan.  And like any good plan, it needs to be detailed and comprehensive, down to what type of content you’ll be… Continue reading Tips to Improve Your Content Strategy

Even though social media has become an essential part of content strategy, that doesn’t mean blogs have been left in dust. Blogging brings in more traffic and can help build brand awareness and authority. And those leads and traffic turn into customers and help create an audience.  Now, let’s learn why blogging is essential for… Continue reading 6 Reasons Why Blogging Is Important for Marketing And SEO

Good content is written to sell a concept or idea with the view to causing your reader to want to act. The action hopefully leads to them buying your product or service and sharing your work with others who may also want to purchase from you.  However good content writing is going to perform well… Continue reading Content Writing Tips For SEO

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.  What is content marketing?  Content marketing is the… Continue reading Content Marketing

The ever-changing social platform algorithms make it increasingly harder to generate engagement with your social media posts. By applying some simple writing tips, however, you can make your message more appealing to more people.  Having a social media strategy and action plan, based on your unique business goals, resources and available time, is essential to… Continue reading 7 Social Media Content Writing Tips

There are a few broad categories and types of writing that you will most likely encounter when embarking on a content writing journey: blogging, copywriting, technical writing, social media posts, and emails.  Blogging  Creating blog posts is a staple of content writing. Blog posts help to boost your website’s SEO rankings, since search engines reward websites… Continue reading What are the types of content writing?