Author: Shruthi S

Google has launched its August 2023 core update, aiming to improve search results. A drop in page performance post-update doesn’t indicate an issue; it’s about content relevance. Recovery from a core update is not guaranteed and can vary; continual content improvement is crucial. The company stated that it will update its ranking release history page… Continue reading August 2023 Core Update in Google Algorithm

Core Web Vitals and Page Experience: Google announced that page experience signals, including Core Web Vitals (loading performance, interactivity, and visual stability), would become a ranking factor. Ensuring a seamless user experience on your website is crucial for SEO. Mobile-First Indexing: Google continues to prioritize mobile-first indexing, meaning it primarily uses the mobile version of… Continue reading Recent Trends in SEO

A technical SEO audit is a comprehensive evaluation of a website’s technical aspects to identify and address issues that might be affecting its search engine performance. The goal of a technical SEO audit is to ensure that a website is optimized for search engines, making it more likely to rank well in search results. Here… Continue reading Technical SEO Audit

Competitor analysis is a critical component of a successful SEO (Search Engine Optimization) strategy. It involves researching and evaluating your competitors in the online space to gain insights that can help you improve your own website’s performance. Here are some key reasons why competitor analysis is important in SEO: Identifying Keywords: Competitor analysis helps you… Continue reading Importance of competitor analysis in SEO

Setting up conversion tracking in Google Analytics 4 (GA4) involves creating events that represent the actions you want to track on your website or app. GA4 uses events to track various user interactions and conversions. Here’s a step-by-step guide to setting up conversion tracking in GA4: Create a GA4 Property: If you haven’t already, create… Continue reading How to set up conversion tracking in GA4

Google Analytics 4 (GA4) offers enhanced e-commerce tracking capabilities to help businesses understand customer behavior, track sales performance, and optimize their e-commerce websites. Compared to the previous version of Google Analytics (Universal Analytics), GA4 takes a more event-driven approach to data collection, which provides more flexibility and a better understanding of user interactions. Here’s how… Continue reading E-commerce Tracking in GA4

Zoho offers a suite of cloud-based business software, including Zoho Mail, which can be used for email marketing campaigns. Zoho Mail is primarily an email hosting service, but it integrates with other Zoho applications, such as Zoho CRM and Zoho Campaigns, to provide a comprehensive solution for email marketing. Here’s how you can use Zoho… Continue reading Zoho Email Marketing

User Experience (UX) and Core Web Vitals: Google’s algorithm updates have been increasingly focused on providing users with a better experience. Core Web Vitals, which include metrics like page loading speed, interactivity, and visual stability, are crucial for ranking well in search results. Websites that prioritize and improve UX are likely to see better SEO… Continue reading SEO And Content Marketing Trends in 2023

Both 301 redirects and “404 error pages” serve different purposes, and their harm depends on the context and how they are implemented. Let’s understand each of them and their potential impacts: 301 Redirect:A 301 redirect is a permanent redirect from one URL to another. When a web page is moved or its URL is changed,… Continue reading What’s Less Harmful: 301 Redirect or “404 Error Pages”?

Promoting your YouTube videos on social media can help increase their visibility and reach a wider audience. Here are some effective strategies to promote your YouTube videos on social media: Create a Compelling Preview: Before sharing your video on social media, create a short and attention-grabbing preview clip. This preview should highlight the most exciting… Continue reading How to promote YouTube video in social media