Author: Shruthi S

Google Ads is an online advertising platform developed by Google that allows businesses to display their ads on Google’s search engine results pages (SERPs), partner websites, and other Google properties. It operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. Here are the basics of Google Ads: Ad… Continue reading Basics of Google Ads

In Google Analytics 4 (GA4), conversion tracking is a feature that allows you to measure and analyze the actions users take on your website or app that align with your business goals. GA4 introduces a new approach to conversion tracking compared to the previous version of Google Analytics. Here’s an overview of how conversion tracking… Continue reading Conversion Tracking in GA4

In Google Analytics 4 (GA4), conversions are represented as events. Events are user interactions with your website or app that you want to track. You can define custom events to track specific actions such as purchases, form submissions, button clicks, video plays, and more. Here’s how you can set up conversions and events in GA4:… Continue reading Conversions and Events in GA4

Tag Manager Fundamentals refers to the basic concepts and principles associated with using a tag management system (TMS) like Google Tag Manager (GTM). Here are some key points to understand: What is a Tag: A tag is a snippet of code or a tracking pixel that collects data and sends it to third-party tools, such… Continue reading Tag manager Fundamentals

Google PageRank is an algorithm developed by Larry Page and Sergey Brin, the founders of Google. It was designed to measure the importance and relevance of web pages on the internet based on the number and quality of links pointing to them. PageRank was one of the foundational elements of Google’s search engine ranking algorithm.… Continue reading Google PageRank

Hotjar is a web analytics and user feedback tool that helps website owners and marketers understand how users interact with their websites. It provides valuable insights into customer behavior by offering a range of features such as heatmaps, visitor recordings, surveys, and feedback polls. Here’s an overview of how Hotjar can be useful in tracking… Continue reading What is Hotjar and how it is useful in tracking customer behavior

Search engine algorithm updates refer to the changes made by search engines like Google to their ranking algorithms, which determine how web pages are ranked in search results. These updates can have a significant impact on SEO strategies because they can change the factors that influence search engine rankings, making some tactics less effective and… Continue reading Search engine algorithm updates and their impact on SEO strategies

Competitor analysis is an essential component of Digital Marketing (Search Engine Optimization) because it provides critical insights into the strengths and weaknesses of our competition’s online presence. Here are a few reasons why competitor analysis is important.  Understanding your target audience: Analyzing competitors’ audience can help to understand their preferences, behaviors, and needs. By gaining a deeper understanding… Continue reading Importance of Competitor Analysis

SEO (Search Engine Optimization) is a critical part of any digital marketing strategy. It involves optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs). Here are some important SEO strategies that you can consider: Keyword research: Identify relevant keywords and phrases that your target audience might… Continue reading SEO Strategies