Author: Shruthi S

Backlinks are one of the most important factors to consider when optimizing your website for search engines. Building quality links is not as difficult as it seems. In fact, there are several ways to increase your link count without spending a lot of time or money. Having a high-quality link count will help your website… Continue reading How to Build Quality Backlinks

The term ‘paid media’ is commonly used in the marketing industry. Some use the term paid media interchangeably with PPC advertising, but oftentimes it relates to a broader advertising scope. What Is Paid Media? Paid media is any marketing effort that contains a paid placement. While paid media is often used interchangeably with the term cost-per-click (CPC),… Continue reading What Is Paid Media: Types & Examples

When it comes to search engine optimization, there are numerous challenges that businesses have to deal with. These include not only ad placement, but strategy, brand awareness, and more. To address these issues, companies should develop a long-term plan and set measurable goals before committing to a marketing campaign. SEO takes a lot of time… Continue reading The Challenges of Search Engine Optimization

Search engines are web services that help users find information on the Internet. They use software that sifts through millions of web pages to find documents that match a search query. Results are typically in list form. The results page may include links to web pages, images, videos, or online data. Some search engines also… Continue reading An Overview of Search Engines

Keyword research is a necessity in search engine optimization. It helps you identify your target audience and what they are searching for. This information can be used to improve your website, marketing and outreach. While keyword research is not the only way to optimize your website, it is definitely a crucial first step. You can… Continue reading Importance of Keyword Research in SEO

Technical SEO is a subset of on-page SEO that focuses on improving your website’s technical elements. This can help improve your rankings and enhance your user experience. The best way to optimize your site’s performance is to make sure it’s fast, secure, and easy to use. Luckily, there are several tools to help you do… Continue reading Methods in Technical SEO

Content marketing is a powerful way to engage your audience, build trust and brand loyalty, and increase sales. Content is an effective way to reach your target market in a variety of ways, from social media to your website. However, there are many factors to consider before you start to implement a plan. The key… Continue reading How to Get the Most Out of Your Content Marketing Efforts

During a crawl, Google’s crawler collects information about the content of a webpage. This information helps the search engine analyze the content of a webpage and determine its relevance to search queries. When the crawler completes the crawl, it passes the information on to the indexer. The indexer then uses the information to create a… Continue reading How Crawling Takes Place in Google

Whether you’re a seasoned veteran or a relative newbie, it’s important to know the difference between SEO and PPC so you can make a more informed decision about how to improve your online presence. Regardless of the choice you make, SEO and PPC are two highly effective digital marketing strategies that are sure to drive… Continue reading The Difference Between SEO and PPC

Using SEO copywriting techniques in your website is an important part of your digital marketing strategy. These techniques are designed to help your website rank high in search engines, generate traffic and generate sales. They also help you build your brand. SEO copywriting techniques involve focusing on certain keywords and phrases to create compelling content… Continue reading How to Use SEO Copywriting Techniques in Your Website