Category: Content Writing

Do you think word count isn’t important in writing? Well, think again. As a writer, the number of words in a piece matters a great deal; it is the only measure of productivity you have. Therefore, you need to ensure the number is within what’s expected for your genre and category. So how many words… Continue reading How Many Words Your Text Should Have

Precise word choice and syntax is important when writing for a broad audience, as it increases the potential for a greater number of readers to understand the writer’s message. Writers also need to be aware of the expectations of specific target audiences in relation to the language they use. The selected writing style, genre and/or… Continue reading 10 Commonly Confused Words in English

Content marketing is always changing. It’s not something you set up and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness.Trend #1: Personalized ContentWith a savvier customer, you… Continue reading 13 Content Marketing Trends You Need to Follow in 2023

It starts with creating a Culture of Content within your team:Create a Common Purpose: As a leader of the content team, you will have to practice basic team management skills and get everyone on board to organize quality and quantity of content.Engage senior management: Senior-management buy-in is a must as most change is enabled best… Continue reading 3 pillars of Content Strategy: Create, Connect and Optimize

Getting Your Business Out ThereNo doubt all business owners would agree that we would like at least some notoriety for our businesses and the dedication we put into them. Even for a small business, Content Marketing can help you gain some of that notice that we so often crave, and more than likely deserve. Building… Continue reading How Small Businesses Can Benefit From A Content Marketing Strategy

By writing content that brings readers to your brand, establishes you as a credible authority, connects with the reader’s emotions or worldview, and drives action (creating customers), you can strengthen your core revenue generation. You should also consider how many types of content types are available for you to use during your content marketing campaigns.… Continue reading What Is Content Marketing and Its Types?

Use strong verbs: Your readers will enjoy reading your content more if you use strong verbs that are easy to understand. Rather than using the same phrases throughout your article, use interesting and relevant words. You will make your readers want to read more. Strong verbs can make the writing more exciting and evoke the… Continue reading How To Make Writing More Interesting

What Is A Blogging Niche?  A blogging niche or blog niche is a topic or subject area on which the blogger’s content is focused. In other words, it’s the underlying theme of a blog or website. Many bloggers choose to write about several niches, while others focus on one specific topic.  What Are The Benefits… Continue reading How to find your Blogging Niche?

Define and understand your organizational goalsChoosing the suitable content marketing topics and setting the right goals for your content starts with establishing a strong foundation and gaining a solid understanding of your organizational goals. Why do you have a content marketing strategy in the first place? For many B2B and B2C companies and brands, the… Continue reading 5 Tips for Choosing Content Marketing Topics

Keep it conversational  A blog post is a relatively informal, often fun piece of writing. Although there are plenty of technical blogs on the web, you’ll notice that even these tend to maintain a fairly conversational tone when explaining niche and complex topics.   Notice how most blog posts use the second person and speak directly… Continue reading Tips for writing a great blog post