Data management refers to a set of activities for efficiently gathering, organizing, securing and storing the business’s data. Effective data management enables companies to better analyze information, increase operational efficiency, enhance security and comply with regulations. Data management is more important than ever as companies undergo digital transformation and automate their business processes. Many businesses… Continue reading What Is Data Management?
Category: Sales and Marketing
BDR Overview- Part 1
Inbound Call: Marketing Campaigns- The content is the first interaction with the lead You receive inbound marketing leads in your queue You follow up with the leads, success might be on 1st touch or 25th Qualify the lead using ANUM>SQL Outbound Call: Reaching out to a contact/account(Cold calls/ Previous MQL/TAL) Follow a touch plan to… Continue reading BDR Overview- Part 1
Artificial Intelligence in Online Marketing
Artificial Intelligence (AI) has revolutionized online marketing, reshaping strategies and enhancing overall efficiency. This technology, mimicking human intelligence, is employed across various marketing facets, delivering several benefits for businesses. Here’s an exploration of how AI is influencing and transforming the landscape of online marketing: Personalized Customer Experiences: AI algorithms analyze vast amounts of data to… Continue reading Artificial Intelligence in Online Marketing
Interactive Marketing & its Benefits
Interactive marketing is a strategy that engages customers directly, encouraging them to participate in the marketing process. It goes beyond one-way communication, allowing for a two-way exchange between the brand and the consumer. Here are some benefits of interactive marketing: Engagement: Interactive marketing captures the audience’s attention and encourages active participation, leading to higher engagement… Continue reading Interactive Marketing & its Benefits
Renewal Excellence
Renewal Process Conduct Business Review Business review to take place within 120 – 90 days prior to customer LED Weekly/ Monthly Cadence with Channel AMO Discuss ATR(aCCOUNTS TO rENEW) Channel AMO to create Renewal Estimate 90 days prior to the LED estimate is released to partner. Channel AMO to discuss with partner prior to sending… Continue reading Renewal Excellence
Enhancing Marketing Efficiency with Campaign Families in NetSuite
Understanding Campaign Families Campaign families in NetSuite represent a grouping of keywords used in marketing campaigns. Think of them as a way to organize and categorize related keywords. If your marketing strategy involves purchasing keywords in groups or bundles, Campaign Families provide a structured and organized approach to manage and track these keywords. Practical Example… Continue reading Enhancing Marketing Efficiency with Campaign Families in NetSuite
Limits on Upsell Manager Data
Determining Data Allocation NetSuite’s Upsell Manager allocates data storage based on the number of items and customers within your account. The fundamental principle is simple: NetSuite takes the larger of these two values to determine your data allocation. This means that whether you have a plethora of products or a vast customer base, you’ll receive… Continue reading Limits on Upsell Manager Data
What are outbound marketing activities?
Outbound marketing activities involve reaching out to potential customers through various traditional marketing tactics. Some common outbound marketing activities include: Cold Calling: Contacting potential customers via phone to introduce products or services and generate leads. Direct Mail: Sending promotional materials, such as brochures, flyers, or catalogs, to a targeted list of recipients via postal mail.… Continue reading What are outbound marketing activities?
What are inbound marketing activities?
Inbound marketing activities are focused on drawing potential customers to your products or services through valuable content, interactions, and experiences. Some key inbound marketing activities include: Content Creation: Developing informative and engaging content such as blogs, articles, videos, and infographics to attract and educate your target audience. Search Engine Optimisation (SEO): Optimising your website and… Continue reading What are inbound marketing activities?
On-ground events in outbound marketing offer the following advantages:
Direct Interaction: On-ground events enable face-to-face interactions, fostering stronger relationships and trust-building with potential clients. Brand Visibility: These events provide the opportunity to showcase products or services, increasing brand visibility and awareness among the target audience. Targeted Marketing: These events allow businesses to reach a specific, local target audience, resulting in more precise and effective… Continue reading On-ground events in outbound marketing offer the following advantages: