Category: Search Engine Optimization

The term ‘paid media’ is commonly used in the marketing industry. Some use the term paid media interchangeably with PPC advertising, but oftentimes it relates to a broader advertising scope. What Is Paid Media? Paid media is any marketing effort that contains a paid placement. While paid media is often used interchangeably with the term cost-per-click (CPC),… Continue reading What Is Paid Media: Types & Examples

There are a number of ways you can optimize YouTube videos for SEO. The goal is to get your video listed in the search results for a particular keyword. This can increase the number of viewers that view your video. Getting more viewers means more views for your video, which can help boost your website’s… Continue reading How to Apply SEO Strategies For YouTube Videos

When it comes to search engine optimization, there are numerous challenges that businesses have to deal with. These include not only ad placement, but strategy, brand awareness, and more. To address these issues, companies should develop a long-term plan and set measurable goals before committing to a marketing campaign. SEO takes a lot of time… Continue reading The Challenges of Search Engine Optimization

E-A-T, or Expertise, Authoritativeness, and Trustworthiness, is a metric used by Google to assess the quality of a web page. It’s also one of the most important metrics in SEO. As Google has evolved, its search algorithm has been updated to give more emphasis to certain elements that are critical to the success of a… Continue reading The Importance of EAT in SEO

Featured snippets are short answer snippets that appear in the top of Google’s search results. Typically, these snippets have numerical data or images that go along with text. The information that appears in the snippet is usually useful to the user. If your site has a strong backlink profile, it can increase your chances of… Continue reading How to Get Google Featured Snippets For Your Website

Among the many new features in Google Chrome is the ability to search your tabs, history and bookmarks directly from the address bar. This is a great way to get to the content you need faster. It is also possible to set a custom site search shortcut. Here’s how to set it up.  First, you’ll… Continue reading Google Chrome Adds 3 Site Search Shortcuts

Search engines are web services that help users find information on the Internet. They use software that sifts through millions of web pages to find documents that match a search query. Results are typically in list form. The results page may include links to web pages, images, videos, or online data. Some search engines also… Continue reading An Overview of Search Engines

Keyword research is a necessity in search engine optimization. It helps you identify your target audience and what they are searching for. This information can be used to improve your website, marketing and outreach. While keyword research is not the only way to optimize your website, it is definitely a crucial first step. You can… Continue reading Importance of Keyword Research in SEO