Category: Search Engine Optimization

Search forecasting is a crucial part of any SEO strategy. It helps digital marketers identify page performance, estimate sales and determine the expected value of their SEO efforts. In addition, it provides a way for businesses to budget for future campaigns. By predicting organic search traffic, companies can allocate resources and establish internal benchmarks. In… Continue reading What Is Search Forecasting And Why Is It Important?

Until recently, Google Duplex on the Web was a service that could perform some fairly mundane tasks on the web. Basically, it was a collection of Google Assistant-like features that helped users navigate websites, fill out forms, and find discounts.  For instance, it was able to help you make reservations at restaurants. In addition, it… Continue reading Google Shut Down Duplex on the Web

Technical SEO is a subset of on-page SEO that focuses on improving your website’s technical elements. This can help improve your rankings and enhance your user experience. The best way to optimize your site’s performance is to make sure it’s fast, secure, and easy to use. Luckily, there are several tools to help you do… Continue reading Methods in Technical SEO

Google’s Jagger update is one of its major algorithm changes. It was introduced in September 2005 and was the first major algorithm change since the Florida update in 2003. It focused on a number of technical and statistical factors. It also targeted link farms and duplicate content. Combined with other updates, it could mean big… Continue reading What is Google’s Jagger Update?

Content marketing is a powerful way to engage your audience, build trust and brand loyalty, and increase sales. Content is an effective way to reach your target market in a variety of ways, from social media to your website. However, there are many factors to consider before you start to implement a plan. The key… Continue reading How to Get the Most Out of Your Content Marketing Efforts

Currently, Google users can access up to six pages of search results, but the company is bringing continuous scrolling to desktop search results. This feature will roll out in the US first, but the company has not announced if it will eventually expand to other regions or languages.  The new feature is not quite true… Continue reading Google Brings Continuous Scroll to Desktop Search Results

Whether you’re a small ecommerce store or a large enterprise, AI is a powerful tool that can help you give your customers what they want. From personalized product recommendations to seamless shopper experiences, a little AI can go a long way. It can also improve your ecommerce efficiency, logistics, and even customer service.  As more… Continue reading Give Your Customers What They Want With Ecommerce AI

Having a website that’s fully indexed is crucial for achieving search engine rankings. Search engines use a variety of methods to index your site. These include bots and crawlers that follow links and pages to find more content. A site audit can help you optimize your website for indexing. There are also tools you can… Continue reading 10 Steps To Boost Your Site’s Crawlability And Indexability

During a crawl, Google’s crawler collects information about the content of a webpage. This information helps the search engine analyze the content of a webpage and determine its relevance to search queries. When the crawler completes the crawl, it passes the information on to the indexer. The indexer then uses the information to create a… Continue reading How Crawling Takes Place in Google

Having a clear understanding of how people are searching for your product or service is a critical component to your business. Using search forecasting is one way to keep ahead of the competition and make informed business decisions. It can also help you avoid unpleasant surprises and set reasonable standards for organic search development. Search… Continue reading What Is Search Forecasting And Why Is It Important?