Category: Search Engine Optimization

Despite all the changes in the search engine landscape, links remain an important part of Google’s search algorithm. Using links in conjunction with other SEO elements will increase your site’s overall SEO power. In particular, links will help you rank for competitive keywords.  There are many ways to build links. Some common methods include submitting… Continue reading Link Juice – The Snake Oil of SEO

Whether or not an IP address actually has a role in your Google ranking depends on your particular situation. While it is true that a good IP will improve the performance of your website, that is not enough to guarantee top-of-the-line rankings. For this reason, you should consider using a dedicated IP for your website.… Continue reading Is IP Address A Google Ranking Factor?

Adding shopping features to YouTube Shorts is just the beginning of YouTube’s plan to make the video platform a shopping destination. As part of its push to be an ecommerce hub, YouTube has launched a new affiliate program and is testing shopping features for creators.  YouTube’s affiliate program will allow creators to earn commissions from… Continue reading YouTube is Testing Shopping and Affiliate Features in Shorts

Earlier this month, Google announced the Shopping tab listings feature, which will be available in the Search Console over the next few weeks. This new feature will help merchants to better display products on Google’s search results page. This new feature will also help merchants to reach more people. It’s estimated that over 43% of… Continue reading Google Search Console Adds Shopping Tab Listings Feature

Whether you’re a seasoned veteran or a relative newbie, it’s important to know the difference between SEO and PPC so you can make a more informed decision about how to improve your online presence. Regardless of the choice you make, SEO and PPC are two highly effective digital marketing strategies that are sure to drive… Continue reading The Difference Between SEO and PPC

Using SEO copywriting techniques in your website is an important part of your digital marketing strategy. These techniques are designed to help your website rank high in search engines, generate traffic and generate sales. They also help you build your brand. SEO copywriting techniques involve focusing on certain keywords and phrases to create compelling content… Continue reading How to Use SEO Copywriting Techniques in Your Website

During the last several years, Google has been making updates to their algorithm that have improved the quality of search results. These changes have helped to boost content that is relevant, informative and most importantly, useful to the searcher.  Panda was the first of a series of quality control checks that have been implemented by… Continue reading How Google’s Panda Algorithm Evolved Into the Coati Algorithm

Authentication is an important aspect of Google Ads, but you might not know that there are a number of ways you can handle a Google Ads login error. Some of these errors are easy to fix, but other problems require more in depth troubleshooting. If you are experiencing a login error, the following steps will… Continue reading How to Handle a Google Ads Authentication Error

Using SEO to gain a competitive edge over your rivals is an important factor to consider in a competitive market. This can be achieved by having a professional SEO service that can optimize your website and boost your online presence. This will help you gain more exposure and make your business more successful. SEO is… Continue reading The Major Role of SEO in Boosting Your Online Presence

Having an effective SEO strategy is crucial to the success of your online business. It’s a way to increase your website’s visibility, which in turn means more traffic, higher conversion rates and a better return on investment. It’s also a powerful way to engage with customers on the web, without having to spend a dime… Continue reading How SEO Plays a Major Role in Business