Category: Search Engine Optimization

What is bulk content creation? I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on. Simply put, the process of bulk content production is when you come up with a range of ideas for your social media platforms and produce… Continue reading Why Bulk Content Creating For Social Media Saves You Time

If you’re in SEO, you may be wondering how seasonality affects the SERPs. Google has implemented some algorithm changes in recent years that can impact your ranking, and seasonality is no different. Google recently updated its algorithms in June and March, and those changes have affected the way your site ranks in Google searches. If… Continue reading How Seasonality Affects the SERPs and What It Means For SEO

LinkedIn recently introduced an option for users to add automatic captions to their videos. This feature helps people with hearing and vision impairments see and understand the content of videos. It also allows users to shorten longer video files by combining clips and exporting them. This feature is free and quick to use.  Adding captions… Continue reading LinkedIn Adds Automatic Captions To Videos

Organic search results are the results of queries calculated strictly algorithmically, without the interference of paid advertisements. This type of search is considered the most natural and reliable. It is the way to go when you’re looking for information on a specific topic. Organic search results are the best of the best and should be… Continue reading What Is Organic Search?

Google has updated its ImageObject API, making it easier for websites to use image metadata. It has added three new properties, including copyright, creator and credit. These properties are an improvement over the previous method of using IPTC photo metadata. The IPTC is a standards body for news media, and it aims to make adding… Continue reading Google Updates Image Structured Data API

At Google’s ‘Search On’ 22 event, Google unveiled the latest developments in its Search and Shopping products. The changes are expected to have a huge impact on the way you find information. These announcements come from the minds of Google search experts. This year’s event is the biggest one yet, with more than a thousand… Continue reading 10 Biggest Announcements From Google Search On 22

The following are three ways to add efficiency and effectiveness to your keyword research today and discover some golden opportunities. 1. Go For Quality, Not Quantity. Identify your SERP competitors. Analyze keyword overlap. Determine keywords within striking distance. While quality is subject to your business objectives, generally speaking, you’ll be looking at how you can… Continue reading 3 Ways to unlock Keyword Gold

If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your website affect organic search rankings? Can the way you organize your localized pages affect organic search rankings? The Claim: Language As A Ranking Factor Your… Continue reading Is Language A Google Ranking Factor?

There are many different Google algorithm updates, each affecting the search engine’s ranking in different ways. The latest one, called BERT, is the core algorithm that powers nearly all English-based search queries. This update was developed to understand content on webpages better, making search results more relevant to users. A core algorithm update is typically… Continue reading The History of Google Algorithm Updates

The search engine giant changes its search algorithms regularly, often several times a day. The process consists of live tests and evaluations by external Search Quality Raters. While these individuals don’t affect your rankings, they are useful in determining the impact of algorithmic changes. The process is not a secret; there are public channels for… Continue reading How Does Google Update Its Search Algorithms?