Category: Search Engine Optimization

There are several ways to avoid algorithmic penalties and maintain top rankings for your website. Some are automatic, while others are manual. In either case, you’ll need to check your keyword and brand name rankings for any signs of penalty. There are also several methods you can use to reclaim your rankings.  Anchor text  One… Continue reading How to Avoid SEO Penalties in Algorithm-Stricken Industries

In order to achieve the top rankings on the SERP, digital marketers need to create highly targeted and effective content. In addition, they need to reach out to potential customers. In order to achieve this goal, keyword difficulty is an essential SEO metric. By using an accurate keyword difficulty score, marketers can better target their… Continue reading The Importance of Accurate Keyword Difficulty Scores

Videos are a powerful tool for search engine optimization, boosting traffic and conversions. When done correctly, they can help you outperform your competitors. Depending on how you use them, videos can support your content strategy or stand alone. Whether you use them to boost conversions, increase traffic, or boost engagement, videos can boost your SEO… Continue reading How Do Videos Help Your SEO Strategy?

If you’re wondering if AMP is a ranking factor in Google’s search results, you’re not alone. More websites are using AMP to boost their page speed and improve the user experience. AMP pages have a distinct advantage over non-AMP pages in mobile searches. Besides improving user experience, AMP is also better for visibility and page… Continue reading Is AMP A Google Ranking Factor?

Conversion rate is a measurement of the percentage of website visitors that convert into paying customers. This number can be very useful for measuring the success of marketing efforts. It helps determine where your marketing efforts need improvement and helps you set new goals. There are several ways to improve conversion rates, including optimizing your… Continue reading What Is Conversion Rate & How Do You Calculate It?

There are two ways to add Google Analytics to your WordPress site: by using plugins or by manually adding the code. Plugins allow you to place the code in various places on your site, but manual embedding is not recommended unless you are very advanced in WordPress. To manually embed the code, you will need… Continue reading How To Add Google Analytics To WordPress

The new competitive advantage in SEO is Adaptability. This new approach is local but global in nature, and the successful adaptation is communicated, amplified, and refined. The adaptive environment must encourage learning, autonomy, flexibility, and a culture of risk-taking. This article describes the challenges big businesses face in this new competitive environment. You can apply… Continue reading The New Competitive Advantage in SEO

YouTube got 1.953 billion unique visitors worldwide in May 2022. The platform received 35.083 billion monthly visits that month with an average visit duration of 21:41.  YouTube’s algorithm tries to match each viewer to the videos they’re most likely to watch and enjoy. But, with over 500 hours of video content uploaded every minute, this is a Herculean task.  YouTube’s search and… Continue reading How Does the YouTube Algorithm Work?

It’s challenging to write compelling, descriptive meta titles – and even more so when you have thousands of pages to contend with. Meta titles are nothing new to the world of SEO. We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is… Continue reading Tips For Writing Unique Meta Titles At Enterprise Scale

The fundamentals of SEO still apply, but the emphasis has shifted to a more user-first approach. In February 2011, Google updated its Panda and Core Web Vitals algorithms, which focus more on the experience of the user. However, user-first optimization is crucial to organic search. Here are three key reasons why. A user-friendly website can… Continue reading Three Reasons Why Having A User-First Approach To SEO Is Important