Category: Search Engine Optimization

You can now set the translated results search appearance filter in Google’s Search Console. Google will translate your page’s results automatically, so that your content is displayed to searchers in their native language. This filter is opt-in by default. However, you may wish to opt-out if you’d like to prevent Google from automatically translating your… Continue reading Google Search Console Adds Translated Results Search Appearance Filter

If you haven’t checked your LinkedIn feed lately, you may have been wondering what’s new. A recent update has shifted the algorithm to prioritize posts from people you know, interact with, and have the most in common with. While you can still browse posts from anyone, this new change aims to increase engagement. You can… Continue reading What is New Update in the LinkedIn Feed?

If you’re sick of seeing the same old posts from everyone, limit the visibility of your tweets by using Twitter’s new Circle feature. By adding 150 of your friends to your Circle, you can control who can see what you tweet and who can reply to your tweets. People in your Circle won’t be notified… Continue reading Twitter Circle – Limit Who Can See Your Tweets

Among the many benefits of Smart Bidding is its ability to adapt your campaign to your specific needs. Instead of simply adjusting your bid for every auction, it analyzes historical data to determine what conversion methods are most effective for your campaign.   Target ROAS is another Smart Bidding option. This strategy makes use of Google’s… Continue reading What is Smart Bidding?

As with any advertising strategy, the first step in optimizing your ads is understanding how they perform. Google’s Ad Strength indicator measures the success of your ads and provides actionable tips to improve them. Ads that are weak in ad strength often require more work to improve. To ensure that your ads have a good… Continue reading Google Responsive Search Ads – What You Need to Know

Personalization can be achieved through a variety of methods. One way is to exploit homophily, which is the concept of showing search results that are similar to those of the searcher. This is most common with people searches, and is most often used to find similar companies or social circles. Other types of personalized search… Continue reading The Anatomy of Personalized Search

Is there an algorithm specific to each niche? We need to understand what Google uses to rank websites. It has multiple algorithms, and each one targets a different niche. Specifically, the algorithm for Payday Loans targets a particular niche. Some of Google’s algorithms are global, while others target specific countries and niches. Some algorithms roll… Continue reading Does Google Use Different Algorithms For Each Niche?

If you’ve been doing keyword research for a while now, you’ve probably noticed how much easier it is to do with the use of AI-powered tools. Gone are the days of sorting through spreadsheets of thousands of keywords and manually analyzing the SERPs. AI-powered keyword research tools analyze the data and categorize it into topics… Continue reading Artificial Intelligence Will Play a Bigger Role in SEO

Google has recently shared information about the AI models it is using to keep searchers safe from offensive content. The two main models are called MUM and BERT and both help the company detect crisis situations, and they are designed to reduce the amount of spam and unexpected explicit content on its search results. According… Continue reading Google Explains How AI Keeps Search Safe Via MUM and BERT

That is a question that often arises when beginning to create a new blog. The answer depends on the goals of your blog and the content you create. If you want to increase your page rank in search engines, you should categorize and tag your posts. Here’s how to tag your blog posts:   Keywords help… Continue reading Do Blog Tags Help SEO?