Category: Search Engine Optimization

When it comes to searching the web for answers, Google has long been a top choice. Typing a few search terms into the engine can instantly yield pages of helpful results that provide all sorts of information on a topic, from how-to guides to expert insights. But with the rise of social media, it’s increasingly… Continue reading Google Launches Perspectives Filter in Mobile Search Results

Promoting your YouTube videos on social media can help increase their visibility and reach a wider audience. Here are some effective strategies to promote your YouTube videos on social media: Create a Compelling Preview: Before sharing your video on social media, create a short and attention-grabbing preview clip. This preview should highlight the most exciting… Continue reading How to promote YouTube video in social media

Google Ads is an online advertising platform developed by Google that allows businesses to display their ads on Google’s search engine results pages (SERPs), partner websites, and other Google properties. It operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. Here are the basics of Google Ads: Ad… Continue reading Basics of Google Ads

In Google Analytics 4 (GA4), conversion tracking is a feature that allows you to measure and analyze the actions users take on your website or app that align with your business goals. GA4 introduces a new approach to conversion tracking compared to the previous version of Google Analytics. Here’s an overview of how conversion tracking… Continue reading Conversion Tracking in GA4

The future of seo is a highly competitive, user-driven marketing landscape that requires brands to develop intuitive strategies that deliver what searchers want. Those who cling to the old SEO mindset that more links wins and keyword volume is everything will be left behind as users demand more from websites and search engines. Those that… Continue reading The Future of SEO

There is a lot of advice on the internet about link building and how to do it right. Some of it is outdated and others are new and may or may not work in the future. But one thing is for sure – it’s important to be able to find and implement the right kind… Continue reading Link Building In 2023

AI is becoming increasingly popular as a way of providing instant answers to search queries. With the launch of tools like Microsoft’s Bing and Google’s upcoming Bard, it’s no surprise that more search engines are dipping their toes in generative AI technology. Now DuckDuckGo is getting in the game with its own generative AI tool,… Continue reading DuckDuckGo Enters the AI Race With DuckAssist

In Google Analytics 4 (GA4), conversions are represented as events. Events are user interactions with your website or app that you want to track. You can define custom events to track specific actions such as purchases, form submissions, button clicks, video plays, and more. Here’s how you can set up conversions and events in GA4:… Continue reading Conversions and Events in GA4

Keyword difficulty is a metric used to estimate how difficult it would be for your site to rank in the search engine results pages (SERPs). It is based on several factors, including the competition’s capabilities, market trends, and the audience’s interests. It is one of the most important aspects to consider when selecting keywords.  There… Continue reading How to Use Keyword Difficulty in SEO