Category: Search Engine Optimization

Social media listening and monitoring are two related but distinct processes in social media management. Social media listening involves tracking and analyzing online conversations and mentions related to a brand, product, or industry across social media platforms. This is done using social media listening tools that track keywords, hashtags, and mentions. The goal of social… Continue reading Social Media listening and Monitoring

Google Bard AI is an artificial intelligence chatbot that uses the company’s LaMDA language model. It is designed to answer questions and queries in a conversational manner, rather than just providing search results.  It’s wired into the web and can access a wide variety of knowledge.  Unlike some other AI chatbots, Bard is designed to… Continue reading Google Bard AI – Is It Right For Your Business?

Google updates the way its algorithm works, and these changes affect how your site will rank in search. They also have a major impact on how your organic traffic will be generated. A few of these updates are more significant than others, and can have a serious effect on your rankings.  Updates to Structured Data … Continue reading How Google Updates Structured Data Can Affect Your Organic Traffic

How to Perform a Technical SEO Audit  Performing a technical SEO audit of a website is one of the core functions of an SEO professional. An audit helps you assess the technical aspects of a website and identify places where you can optimize or make improvements to the site’s performance, crawlability, and search visibility.   Depending… Continue reading Advanced SEO

Why Is SEO Important?  In today’s digital landscape, getting found online is more important than ever.  With almost as many websites as people on Earth, it’s become increasingly difficult to cut through the noise. The climb to get to page one of search engine results is getting tougher. Users are more discerning than ever about… Continue reading Basic SEO

AI Text Detection Software is a great tool for extracting text from images and documents. It combines machine learning with optical character recognition technology to provide a range of features that can help you transform data into searchable text.  Optical character recognition is an early form of AI that allows computer systems to recognize individual… Continue reading AI Text Detection Software

Website architecture plays an essential role in determining the success of your website’s SEO. A well-organized website structure helps search engines crawl and index your website more efficiently, which can lead to higher search engine rankings and increased traffic. Here are some key elements of website architecture that can affect your website’s SEO: Site Navigation:… Continue reading Website Architecture for SEO

The advertising industry is constantly changing, and Google wants to keep up. That’s why it continues to release new features on Google Ads to meet the needs of marketers. These new features can be helpful in boosting your ad campaigns’ performance, helping you reach more customers and make more money with Google Ads.  Using Scripts… Continue reading New Google Ads Feature For Marketers

Technical SEO refers to anything we do that makes our site easier for search engines to crawl and index.   Technical SEO vs. On-Page SEO vs. Off-Page SEO Technical SEO  On-Page SEO  Off-Page SEO  It means anything we do that makes our site easier for search engines to crawl and index.   On-page SEO refers to the… Continue reading Technical SEO

Technical SEO is what we do to make search engines crawl or index the website easier. The work we do under technical SEO makes the site rank better.  Implementing Technical SEO includes two steps,  Performing website audit to know where we stand.  Create a plan to address the fall.  Why technical SEO is important  Technical… Continue reading Guide to Technical SEO