Custom Attribute’s Value Null at Frontend

Admin backend that attribute has value but in Frontend its NULL

<?php
    $quote = Mage::getSingleton('checkout/session')->getQuote();
    $cart = $quote->getAllVisibleItems();   
?>
<div class="row">
<?php 
foreach($cart as $_item): 
    $the_item = $_item;
    $value = Mage::getModel('catalog/product')->load($the_item->getProductId());
    echo $value->getAttributeValue();
endforeach 
?>
</div>