Google has just launched a new desktop search design that makes it easier to identify sites listed in both search results and ads. Like mobile search, the updated desktop layout will now display favicons and site names to help users find websites that they are interested in.
Adding a favicon to your website is important because it increases the likelihood that a potential visitor will click on your site. However, you should make sure that your favicon meets the guidelines and is at least 48px in size.
The new design is a part of Google’s ongoing effort to improve the user experience by making searches and ads more visually distinct. The design is similar to the mobile version of the search results that Google rolled out last October, and includes changes to site names, updated favicons and sponsored labels.
Changes to Site Names
The site name is one of the most accurate ways that Google identifies the source of search results, and will now be displayed in the top-right corner of each search result. As with all of the other changes to Google Search, this is a major change that will likely impact how your site is viewed by searchers.
To get the best accuracy of your site name, it is important to have a website that conforms to Google’s best practices for web page names. The company offers specific documentation for adding structured data to your home page to tell Google what your site name should be.
A favicon is also a critical part of your website’s identity, as it provides an easy way for customers to easily recognize you and your brand online. It should be a logo that is at least 48px in size and conforms to the latest favicon guidelines.
Including site names in your search results on desktop will allow your site to be more visible to searchers, and it is important that you provide an accurate site name to ensure that Google can identify you correctly. You can use structured data to improve the accuracy of your site name, but you should remember that it’s not possible to manually change the site name for individual sites.
Updating Your favicon
As a result of the new desktop search design, Google will now adjust the size and shape of favicons that appear in search results to help them stand out more. This is a big change that is a part of Google’s ongoing efforts to improve the user experience by making searches and advertisements more visually distinct.
In addition, the label for Search ads will now seem by itself line in the top-left corner of each ad to help you distinguish them from organic results. This is a major change that will help you identify Search ads and helps advertisers communicate their message clearly.
As with all changes to Google Search, it is important that you monitor your CTR to determine if the new design is having an impact on your results. It is also a good idea to review your favicon and site name to ensure that they are accurately representing your brand.