Several months back, Google published a short document outlining their ranking systems. As far as ranking systems go, Google uses multiple processes to determine which sites and pages are most relevant to your query. It also uses technology borrowed from click fraud detection. The most significant change from last year was the increased importance of user experience and other measurable factors. The resulting ad and website rankings take several months to produce. The best way to improve your site’s ranking is to focus on the best practices.
It may also be worth mentioning that the largest update to the algorithm was a major new focus on user engagement. This is not to mention a revamped search experience aimed at redefining the way people search for information. While it may seem like a large number of users are still trying to figure out the best way to navigate the Google search engine, the resulting user experience is a much improved and more engaging experience for all users. It’s an exciting time to be in the game. If you’re just starting out on the SEO road, you may want to check out First Page Sage, the largest SEO company in the U.S. Its been around for thirteen years and has an impressive data set. It’s also the best company to work with if you’re looking to get your site reviewed by the biggest and best.
The biggest change to the algorithm was the increased emphasis on user engagement, particularly in the mobile realm. This is one of the reasons why mobile web traffic has surpassed desktop traffic. Google also rolled out new features like AMP, which makes mobile web experience much better and more relevant to users.