How to set up conversion tracking in GA4

Setting up conversion tracking in Google Analytics 4 (GA4) involves creating events that represent the actions you want to track on your website or app. GA4 uses events to track various user interactions and conversions. Here’s a step-by-step guide to setting up conversion tracking in GA4:

1. Create a GA4 Property: If you haven’t already, create a new GA4 property for the website or app you want to track. Go to your Google Analytics account, click on “Admin,” then select “Create Property.” Follow the prompts to set up the property and provide the necessary information.
2. Install the GA4 Tracking Code: You’ll need to add the GA4 tracking code to your website or app. This code collects data and sends it to your GA4 property. Follow the instructions provided by Google Analytics to implement the tracking code correctly.
3. Define Conversions as Events: In GA4, conversions are tracked as events. You need to define the specific actions that you consider as conversions on your website or app. Common examples include “Purchase,” “Form Submission,” “Sign Up,” etc.Here’s how to create an event:
   • In your GA4 property, go to “Events” under the “Configure” section.
   • Click on the “+ Create Event” button.
   • Give your event a name, like “Purchase” or “Form Submission.”
   • Configure the event parameters like Category, Action, and Label. These parameters help you categorize and differentiate events.
   • Save the event.
4. Set Up Event Tracking in Your Website/App: To track the events you’ve defined, you need to add code snippets to your website or app. Use the gtag() function to send event data to GA4. Make sure you replace 'purchase' with the name of the event you created.
5. Verify Data in GA4: After implementing the tracking code and sending events, give it some time for data to populate in GA4. You can check if events are being tracked correctly by going to the “Events” section of your GA4 property.
6. Set Up Conversions in Reports: Once you have data flowing, you can set up conversion goals in reports. You can create custom conversions based on the events you’ve defined. Go to the “Reports” section, select the relevant report, and use the “Conversion” option to define your custom conversions.

Remember that GA4 provides more flexibility in tracking events and conversions compared to the previous Universal Analytics. You can set up custom event parameters, use the built-in events, and track events across platforms (web, mobile app) seamlessly.