- Define Marketing Strategy, including goals and metrics to measure campaign performance
- Marketing Templates drive efficiency in setting up new Marketing Campaigns
- Create and manage dynamic Customer Groups to deliver marketing to targeted audiences
- Entice new and existing customers to buy now with promotions, and tie offers to campaigns to track the effectiveness
- Report on ROI & analyze campaign performance to build future Marketing Strategies
Marketing – Key Reports
- Lead Source Analysis
- Sales by Lead Source
- Pipeline from New Opportunities
- Customer Lifetime Value
Bronto Marketing Platform
MARKETING OVERVIEW
- The Marketing Strategy is developed by defining the target campaign audiences and metrics for success.
- Executive Management is responsible for defining the reporting strategy for Marketing.
- Prior to creating a Marketing Campaign, goals such as ROI should be defined so that the campaign effectiveness can be measured.
CAMPAIGN MANAGEMENT
- The use of Marketing Templates increase the efficiency of setting up new Campaigns
- Marketing Groups are created to identify the Target Audience, which can be determined using dynamic criteria (time since last order, products ordered, etc.).
- Promotions are used to entice Prospects/Customers to purchase. They help track the effectiveness of each Campaign.
PROMOTION MANAGEMENT
- SuitePromotions should be used to auto apply promotions and determine the best promotional offer.
- Stackable Promotions allow multiple promotions to be applied to an order.
- SuitePromotions can apply the promotion(s) which give your customers the best offer available.
Promotions and Campaigns
Promo Code
- Item-Based (line level)
- Discount – flat or %
- Min quantity thresholds
- By customer or customer segment
Order-Based
- Order total qualifying discounts
- Buy One Get One, or Get Discount
- Min quantity thresholds
- Free shipping
- By customer or customer segment
Campaign
- User-Defined Types: Email Blast, Social, etc
- Link to Promotion via Promo Code
- Expected Costs
- Spend Analysis
- Targets: Prospects, Customers
- Copy Campaigns
Sales Order
- Link to Promotion via Promo Code
MARKETING & LEAD
MANAGEMENT
Lead creation
- CSV import
- Online form
- Marketing tool
Lead Routing & Sales Territories
- Activity tracking
- Opportunities
- Pipeline Management
- Pipeline forecasting
- Win/Loss review
- Sales & Management- Dashboards & Reports
Dashboard, Reminders KPI’s & Reports
MARKETING
- Lead Source Analysis
- Gross Lead Source Analysis
- Partner Activity
- Sales by Lead Sources
- Leads by Paid Keyword
- Sales by Paid Keyword
SALES PIPELINE
- Selling to variety of clients (Agencies, Direct Brands, local clients)
- Opportunities
- Pipeline Management
- Pipeline forecasting
- Win/Loss review
- Connected to ERP
- Sales & Management- Dashboards & Reports
NEW BUSINESS
- Tracking to New Business goals
- New Business Metrics
- Dashboards & Reports
NEW BUSINESS
DEVELOPMENT
Marketing & Campaign Management
MANAGE MARKETING
CHALLENGES
- No Ability to Track
- Marketing ROI
SOLUTIONS
- Track Orders Against
- Promotions and Spend
TARGET CUSTOMERS
CHALLENGES
- Missing Opportunities
- Due to Inability to Target Customers
SOLUTIONS
- Track Orders Against
- Promotions and Spend
MANAGE CAMPAIGNS
CHALLENGES
- Manual Email Campaigns
- with No Ability to Track
- Effectiveness
SOLUTIONS
- Use Templates and
- Groups to Target Customers