To enable the Global Subscription Status field, it is required to enable the feature “Marketing Automation”. Solution Navigate to Setup > Company > Enable Features Click CRM Marketing Automation: Check the checkbox. Click I Agree Click Save To default the Global Subscription Status field to Soft Opt-In for new entities, perform the following steps: Navigate to Setup > Marketing > Marketing Preferences Unsubscribed to Marketing By Default: Remove… Continue reading How to enable Global Subscription Status Field in Entity Record?