Creating comprehensive Pay-Per-Click (PPC) reports with Google Analytics involves tracking and analyzing various aspects of your PPC campaigns to assess their performance. Here are five essential PPC reports you can generate using Google Analytics: Traffic Sources Report: Navigate to “Acquisition” > “All Traffic” > “Source/Medium” in Google Analytics. This report shows which sources and mediums… Continue reading 5 PPC Reports with Google Analytics
Tag: Google analytics
New Google Analytics 4 (GA4) Tracking Events Integrated with Google Tag Manager Commerce Extension
With the 2023.1.2 release The following Google Analytics 4 (GA4) tracking events have been integrated with the Google Tag Manager Commerce extension: Add Payment Information – This event signifies a user has submitted payment information. Add Shipping Information – This event signifies a user has submitted their shipping information. Refund – This event signifies a refund was issued.… Continue reading New Google Analytics 4 (GA4) Tracking Events Integrated with Google Tag Manager Commerce Extension
Scripts for e-commerce tracking on the Book exchange website.
Created an extension for adding the scripts for Google Tag Manager and Google Analytics 4 as updated from Google Analytics. For the updated version of the Google tag, we need to update the script in our SuiteCommercer Advanced Website. And we need to update the Google tag manager script and Google Analytics both on our website. … Continue reading Scripts for e-commerce tracking on the Book exchange website.
Tracked Events in Google Tag Manager Versus Google Analytics 4
The following table lists the differences between the events tracked in the Google Analytics 4 (GA4) component of Google Tag Manager (GTM) and GA4 when it is used without GTM: Event GA4 with GTM GA4 without GTM action (reorder click, reorder list, create-account) add_payment_info – add_shipping_info – addToCart – addToWishlist – cartUpdate – cartView –… Continue reading Tracked Events in Google Tag Manager Versus Google Analytics 4
How to add GA4(Google Analytics4) Script on the website for different events and tags.
For adding the script on the head of the website you need to first implement the GA4 on the NetSuite and need to configure the GTM id on the configuration record of the respective website. Then we need to create a tag on the GTM for the custom events for the recommended events by Google… Continue reading How to add GA4(Google Analytics4) Script on the website for different events and tags.
Untitled
Please read first our previous blog on GA3 to GA4 migration to understand this blog better. Ignore if you are aware of GA4 migration. Here are the key differences between GA3 and GA4: Data Model: GA3, also known as Universal Analytics, uses a session-based data model. It tracks user interactions within a session and attributes… Continue reading Untitled
Documentation for Preparing for Google Universal Analytics 4.
As per google news, they are going to stop the Google Universal Analytics services or GUA or GA3 from upcoming July 1st, 2023. Hence, we need to update our SCA websites as per the google instructions provided in their documentation. So, we need to implement Google Analytics 4(GA4) in our websites for continuing the Google… Continue reading Documentation for Preparing for Google Universal Analytics 4.
Drawbacks and Limitations of Google Analytics 4
Universal Analytics, the free version of Google Analytics, is the most extensively used online analytics product. The platform is so popular that it has a market share of 86 percent, making Google the industry leader. Even though Google Analytics is widely regarded as the industry standard, there are reasons to question if it is the… Continue reading Drawbacks and Limitations of Google Analytics 4