Here are some PPC trends to keep an eye on in 2024: AI and Automation AI-powered tools and automation are becoming increasingly integral to PPC campaigns. They’re all the craze in this day and age so it’s no surprise it’s making waves in the discipline. AI is supposed to make things easier for users and… Continue reading PPC Trends – 2024
Tag: PPC
SEO Vs. PPC: Pros, Cons & Differences
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two distinct digital marketing strategies, each with its own set of pros, cons, and differences. SEO (Search Engine Optimization): Pros: Cost-Effective in the Long Run: While the initial investment in SEO can be significant, the long-term costs are generally lower compared to PPC. Once your website ranks… Continue reading SEO Vs. PPC: Pros, Cons & Differences