- Account Creation:
- Registered Customer: A registered customer has created an account on the website by providing their personal information like name, email address, and creating a password.
- Guest Customer: A guest customer does not have an account on the website and makes purchases without registering or providing personal information beyond what is required for the checkout process.
- Login Access:
- Registered Customer: A registered customer can log in using their email and password to access their account, view order history, saved addresses, and potentially enjoy loyalty program benefits.
- Guest Customer: A guest customer does not have login access and cannot access past orders or saved preferences.
- Checkout Process:
- Registered Customer: During checkout, a registered customer can choose from saved addresses and payment methods, making the process more streamlined.
- Guest Customer: A guest customer must provide all necessary information for shipping, billing, and payment during each checkout as their details are not saved.
- Account Management:
- Registered Customer: Registered customers can update their personal information, manage saved addresses, and change password through their account settings.
- Guest Customer: Since guest customers do not have an account, they do not have access to account management features.
- Order History:
- Registered Customer: Registered customers can view their order history, track shipments, and potentially request returns or exchanges through their account.
- Guest Customer: Guest customers cannot access order history, track shipments, or access order-related information beyond the current checkout process.
- Loyalty Programs and Benefits:
- Registered Customer: Registered customers may be eligible to participate in loyalty programs, earn rewards, and receive special benefits based on their purchase history and engagement.
- Guest Customer: Guest customers typically do not have access to loyalty programs or loyalty-related benefits.
- Marketing and Personalization:
- Registered Customer: The website can personalize offers, recommendations, and promotions based on the registered customer’s purchase history and preferences.
- Guest Customer: Guest customers do not receive personalized offers or promotions as they are not associated with a specific account.