A content audit is a process to review your website’s existing content. It helps you find broken links and other errors, as well as identify areas of opportunity for improving the quality of your content. This audit can also reveal issues with search visibility and usability. Ultimately, it will help you make informed decisions on the type of content you produce and promote.
To start, determine which metrics are important to review. Put these metrics into an Excel sheet. Then run them against each piece of content to determine the performance and next steps. Ideally, you will choose metrics that represent your most important KPIs, such as organic search traffic or engagement. This way, you can measure how successful your content is and make improvements to your marketing strategy.
After completing your content audit, create an inventory of your content. Then, make recommendations based on the data you gathered. For example, you should update content that is six months old. It takes time to rank. Then, use your content audit to find ways to reuse or repurpose content.
A content audit can help your business improve on Google Search performance and improve user experience. Poor quality content affects your website’s rankings and visibility. For this reason, Google’s Helpful Content Update was released in August 2022, which seeks to reduce the visibility of websites with low-quality content. It also classifies websites based on their usefulness based on the amount of unhelpful content on their website.
A content audit is a comprehensive review of your website content. It can reveal areas where you’ve neglected content or overextended your resources. It can also help you prioritize your marketing strategy. By identifying these issues, you can make smarter choices that improve your advertising ROI. Moreover, content audits can help you create a content strategy that’s more efficient and optimized for search.
A content audit can also help you determine which content works and which content is underperforming. Content that performs well can be reused as part of a content marketing strategy. Examples of such content include success stories, FAQs, and general information about your business. The audit process can also help you identify underperforming pages and outdated content. These include old blog posts, old articles with outdated information, and low-traffic or non-conversion content.
A content audit can also include metrics like word count and time on page. This information can help you track organic traffic, keywords, and referring domains. By tracking these metrics, you can optimize the content pages and keywords. You can also use a content audit template to track the metrics. This template will help you track which content is performing well in search.