Google doesn’t specify the recommended length for title tags, but most browsers display the first 50 to 60 characters. If you exceed the maximum length, Google might substitute a heading for the title. Also, the width of the title tag on mobile devices and tablets is much larger. However, you cannot set different title tags for different devices.
Title tags are one of the most visible elements of a website. They are prominently featured in SERPs, which means they can increase the amount of traffic you get. While the title tag only represents a small part of a site’s page, it still has a significant impact on search rankings. I once worked for a news organization where title tags were more than 65 characters long! I advised them to shorten these tags and use shorter titles.
Currently, Google’s documentation doesn’t mention the optimal title tag length, but many SEOs think longer titles will be rewritten and used in the SERPs. In other words, if the title tag is too long, it will be minimized in the SERPs. However, Google doesn’t have an official statement about the length of titles, and documentation isn’t particularly helpful. Luckily, Google’s Glenn Gabe answered Lily Ray’s query on Twitter. In response, Google says that it’s largely the HTML title tag that Google uses to rank websites.
If you’re worried about your title tag size, use a Title Tag Size Checker to find out. The title tag should be around 55 characters long and the first 55 characters convey most of the meaning. If you’re unsure about your title tag length, try using a free tool like Title Tag Size Checker to find out.
To satisfy the search intent of a searcher, you must be as clear as possible about what your site is about. Your title tag should show your keyword phrase front and center. For example, a person searching for the “best baseball cleats” is more likely to click on a result that showcases that keyword right away. However, front-loading doesn’t mean your keyword phrase has to be the first phrase in your title tag. In fact, Google will truncate your title tag if it isn’t.
The title tag is the most important element of on-page SEO. It describes the main subject of your page in a brief sentence. The title tag should be no longer than 60 characters. It should contain the keywords most relevant to the content of the page. The length of the title tag will also affect the visibility of your page on search engine results.
Title tags should not be keyword-stuffed, as this hurts human readability and Google penalizes websites that do so. In addition, the title tag should match the content of the page, and each page should have a unique title tag. Each page may need a different title tag, which will require different keywords. Most Content Management Systems have a title tag preview tool, which helps you fine-tune your title tags.